Personalising Consumer Experience for Marriott Hotels
In today’s age of dynamic digital disruption, consumers are becoming not just more connected but hyper connected. The hospitality industry is one of the most dynamic, brutal, unyielding competitive sectors where consumers are at the heart of its operations.
For a very long time, there was almost no innovation in this field, but the arrival of technology-fueled on-demand economy has dramatically changed that. Even traditional restaurant chains began experimenting, growing, acquiring and innovating intensely.
Requirements:
Hospitality sectors remain a key for economic development and job creation around the world. There is a strong need to increase food and beverage sales in restaurants, bars and fast-food outlets within hotels.
In the era of the hyper-connected consumers, delivering a personalised experience is key. Consumers are connected to multiple devices that range from desktop, laptop, mobile, smart devices, wearables, car navigations, entertainments and even home appliances. All this generates humongous information about individuals and can be utilised to know your consumers better.
Today, most of the information technology companies are investing in Artificial Intelligence (AI) and Machine Learning (ML) to produce meaningful information out of big data and provide the relevant recommendations.
Final Solution:
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This project provides the solution to recommend food items and services using collaborative and content-based filtering techniques.
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Recommendations are more personalised based on the users and item ratings.
Tools & Technologies:
Python 3.7 and Python libraries such as numpy, pandas, scikit-learn, seaborn, matplotlib: Jupyter Notebook, Dialogflow, Pythonanywhere.com
Student:
Vartak Sachin Avinash
Specialist Diploma in Applied Artificial Intelligence