Diploma in Customer Experience Management with Business (R34)

School of Hospitality, Diploma in Customer Experience Management with Business (R34)_DCXB

What You Will Learn

Your Experience is Our Business.

Customer experience is the new marketing for business. Become a a trailblazer in the hospitality business by learning the art of creating unique customer experiences. Join the Diploma in Customer Experience Management with Business and be a game changer today!

Businesses are moving away from the provision of standard services. As Singapore’s economy evolves and technology continues to advance, businesses are focusing on crafting first-class customer experiences to engage and delight their clientele in brand new ways.

Change the landscape of customer experience and engage business users by joining a dynamic industry that provides 80%* of the jobs in Singapore.

The Diploma in Customer Experience Management with Business (DCXB) equips you with the necessary customer management and business skills to make a real difference in the customer experience industry. The DCXB will set you on the path to a successful career in customer experience management across multiple industry verticals, with potential employers such as ASICS, Club 21, DBS Bank, DHL, Harvey Norman Singapore, NTUC FairPrice - Unity Pharmacy, NTUC Income, OCBC, Singapore Airlines, Singtel, StarHub, Teledirect Asia, and Teleperformance Singapore.

*Source: www.internations.org/singapore-expats/guide/16061-economy-finance/the-economy-of-singapore-16045

The course structure consists of general, discipline, and specialisation modules. There is also an industry orientation component.

General Modules

Discipline Modules

Specialisation Modules

You can choose one of the following options:


Industry Orientation Programme

Elective Module

Freely Chosen Module

Choose from the prescribed range of freely-chosen modules offered by the schools in RP.



GCE O-level

Aggregate Type Range of Net ELR2B2 for Previous (2019) JAE Minimum Entry Requirements/Grade
ELR2B2-B 13 to 26


a) English Language/1 - 6
b) Mathematics (Elementary/Additional)/1 - 6
c) Any three other subjects/1 - 6


To be eligible for admission, you must also have sat for one subject listed in the 2nd group of relevant subjects for the ELR2B2-B Aggregate Type in the JAE booklet             

Courses with remaining vacancies after JAE posting are indicated with an asterisk (*). In order to appeal to these courses with vacancies, students need only meet the course’s MERs. Do note that meeting the minimum entry requirements does not guarantee placement, as appeals posting is in order of merit, and subjected to available vacancies in the course.

Nitec/Higher Nitec

Minimum net GPA Relevant Qualifications
Nitec ≥ 3.5
  • NT69 Community Care & Social Services
  • NT81 Attraction Operations
  • NT84 Business Services
  • NT85 Finance Services
  • NT86 Retail Services
  • NT87 Travel & Tourism Services
  • NT93 Beauty & Wellness
Higher Nitec ≥ 2.0
  • BS82 Banking Services
  • BS83 Hospitality Operations
  • BS84 Business Studies (Event Management)
  • BS85 Business Studies (Accounting)/Accounting
  • BS86 Business Studies (Administration/ Secretarial)
  • BS87 International Logistics
  • BS88 Business Studies (E-Commerce)/Business-Information Technology
  • BS89 Business Studies (Sport Management)/Sport Management
  • BS90 Business Studies (Service Management)/Service Management
  • BS91 Beauty & SPA Management
  • BS92 Visual Merchandising
  • BS93 Community Sport & Recreation Management
  • BS94 Retail Merchandising
  • BS95 Passenger Services
  • BS98 Event Management
  • BS99 Human Resource & Administration
  • IT65 Leisure & Travel Operations

GCE A-Level

Minimum Entry Requirements
  • Obtain an A-S grade for General Paper (English Medium),
  • Obtain an A-E grade for 2 other H2 subjects, AND
  • Must have taken GCE 'A' Level examinations whilst studying in a Junior College / Millennia Institute in Singapore
  • Please click here to view a list of module exemptions


For more details on admission using Singapore Cambridge GCE A-levels qualifications, please refer to our webpage at www.rp.edu.sg.


Admission to RP is based on academic merit and subjected to available vacancies of our diploma programmes. Meeting the minimum entry requirements does not guarantee that applicants will be offered a placement in the diploma programme. These requirements are set in place to ensure fairness to all applicants.

Career Opportunities

As a DCXB graduate, you can embark on a career in the hospitality sector or join customer experience teams at banks, contact centres, healthcare organisations, airlines, telecommunications, and retail companies. Explore careers in these exciting fields:

  • Relationship Management

  • Travel Services

  • Customer Experience

  • Loyalty Management

  • Purchasing and Retail 

  • Sales and Marketing

Further Studies

RP graduates are well-placed to embark on meaningful careers, immediately after graduation. They could even improve their employability by taking part-time courses or SkillsFuture Earn and Learn Programmes (ELPs).

What’s more, every RP diploma is recognised and has a pathway leading to a relevant degree with top local and overseas universities. RP graduates may complete their degrees in just over two or three years in a four-year programme.

Skills Deepening

Upon graduation, DCXB students can choose to deepen their skills and knowledge in a chosen field before embarking on their career. They could either sign up for part-time courses or pursue ELPs. Please visit our lifelong learning page to find out more.

Undergraduate Studies

DCXB graduates can choose to pursue a degree in business and hospitality management related programmes at local universities. Top universities overseas also welcome our graduates with advance standing of up to one year, they include:

  • National University Singapore

  • Nanyang Technological University

  • Singapore  Management University

  • Singapore Institute of Technology

  • Australian Catholic University

  • Griffith University

  • RMIT University

  • The University of Adelaide

  • The University of Western Australia 

  • University of Derby

  • University of New South Wales


Last updated on 25 Jun 2019