An exciting tourism challenge for secondary students!
Get ready for a new challenge this year! The iTourism Challenge is back for its fourth year, inviting secondary school students to reimagine and innovate Singapore's tourism and hospitality landscape. This year, we challenge the participants to envision the future of Singapore’s tourism landscape whilst fostering positive changes in different tourism aspects. The participants will have the opportunity to pitch intriguing ideas to industry professionals and the Singapore Tourism Board!
Register Now
29 Oct 2025 (Wednesday)
Agora Hall at RP Campus
8:30am – 9amRegistration of Participants9am – 9:30amBriefing on iTourism Challenge 9:30am – 11:00amiTourism Discovery Trail & Industry Workshop11:00am – 12:30pmLunch Break12:30pm – 2:30pmIdea Pitching & Video Preparation2:30pm – 3:30pmJudging Commences & Presentation3:30pm – 4pmSharing by Industry Insights by Keynote Speaker4pm– 5pmPresentation of Prizes
Main Problem Statement
This year, we are back with challenging and exciting problem statements for you to choose from!
These problem statements will focus on tourism, in particular:
1. The challenge is designed for the Upper Secondary Category (Sec 3 and above).
2. Maximum of 4 teams from each secondary school can participate in this challenge.
3. Teams of 4-5 members will explore the solutions to the specified problem statement.
4. Teams to complete all the mini modules or workshops at the RP Tourism Discovery Trail at Republic Polytechnic Campus.
5. Each team will present their solution to a panel of judges from the hospitality and tourism industry and Singapore Tourism Board. Each team will have 5 minutes for the presentation.
6. Following the presentation, there will be a Q&A session lasting for 1-2 minutes.
As Executive Director of Hospitality & Tourism Talent, Ms Rachel Loh drives the strategic transformation of Singapore's hospitality industry while spearheading human capital development across the tourism sector. Her dual portfolio encompasses forging strong industry partnerships to drive sustainable growth and innovation in hospitality, identifying emerging opportunities and implementing forward-thinking solutions that shape Singapore's hospitality landscape, while also leading the development of robust talent pipelines through strategic policy formulation and programmes to support the tourism sector's continued evolution.
Previously, as Senior Vice President, Americas, she successfully led regional planning, business development and destination marketing efforts. A highlight of her tenure was steering the US market to achieve unprecedented tourism receipts of US$1 billion annually, marking a significant milestone in post-pandemic recovery.
Rachel also served as Director, Strategic Planning and Incentive Policy, where she oversaw the critical strategic planning and policy support of the Board to enable the success for the tourism sector. She was involved in the charting of the future of Singapore’s tourism development over the next decade and beyond. In addition, she led the Division in the development of incentive funds to catalyse tourism growth.
Before that, Rachel took on the role of Deputy Director, BTMICE Planning & Marketing. She also garnered experience in various aspects of tourism work, namely Business Tourism Development, Integrated Resorts, Cruise Infrastructure, New Businesses (under secondment to EDB), and Hospitality Industry Planning and Travel Services, where she started off as a Management Executive.
Rachel graduated from the National University of Singapore with a Bachelor of Social Science and holds a Master in Public Policy from Harvard University, USA.
4 x Champions*: $150 vouchers and trophy
4 x Merit Prizes
Registration for iTourism 2025 will be closed on 15 September 2025 (Monday).
For enquiries or assistance, please email Help-SOH@RP.edu.sg.