We have an exciting challenge planned for secondary students!
The iTourism Challenge invites youths to put forward ideas to reimagine the Singapore tourism landscape. The sectorial shake-down due to the pandemic has led to a rethink of the concept of tourism. Changes to preferences, evolution of interests, as well as future challenges of manpower and sustainability make this an imperative for Singapore.
Therefore, we have designed this challenge for students to envision the future Singapore tourism landscape and pitch to STB and Education and Career Guidance, especially for students interested in a career in the tourism and hospitality sectors.
9am – 9:15am Registration of Participants 9:15am – 9:45am Briefing on iTourism Challenge 9:45am – 11:30am iTourism Discovery Trail 11:30am – 12:15pm Lunch Break 12:15pm – 2:15pm Idea Pitching & Video Preparation 2:15pm – 3:15pm Judging Commences 3:15pm – 3:45pm Sharing by Singapore Tourism Board 3:45pm– 4pm Presentation of Prizes
1. Teams of 3-5 will explore the solutions to the specified problem statement.
Problem Statement: How to promote Singapore as a sustainable tourism destination to the world?
Teams should describe the solution or idea to address the following:
2. Teams must complete all the mini modules at the Tourism Discovery Trail.
3. Teams will submit a video (no more than 2 minutes) or PowerPoint slides on their solution to the problem statement in designated Google Drive, e.g. including the name of the team, team members, the title, describing the following content, etc.
4. Teams will present the video to a panel of judges from the hospitality and tourism industry and Singapore Tourism Board.
Champion: $300 vouchers or equivalent 1st Runner-up: $200 vouchers or equivalent 2nd Runner-up: $100 vouchers or equivalent
Aileen Wong is the Director of Tourism Human Capital Office at the Singapore Tourism Board, where she oversees the manpower development strategy for the tourism industry. She works closely with industry partners and education institutions to enhance jobs and develop meaningful careers for the workforce, so as to strengthen the tourism industry for Singapore’s economic growth. Prior to this role, Aileen has had extensive experience in Human Resources through various roles at the Singapore Tourism Board, Government Technology Agency and Civil Service College. Besides being a certified IHRP Senior Professional, she holds a Master of Business Administration from the Sloan Fellows programme at Massachusetts Institute of Technology and a Bachelor of Economics from University of Western Australia.