SOH Students Won the championship in the inaugural HSMAI Foundation Global Collegiate Marketing Case’s competition.

01 Mar 2023



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    Our team of four Year 3 students, Celestine Tan, Jim Yi Liew, Amirul Latif, and Jing Yun Ong as well as Senior Lecturers, Celine Quek and Aston Chan.
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    Our team of four Year 3 Diploma in Hotel & Hospitality Management students, Celestine Tan, Jim Yi Liew, Amirul Latif, and Jing Yun Ong.

We are thrilled to announce that our team of four Year 3 Diploma in Hotel & Hospitality Management students (Celestine Tan, Jim Yi Liew, Amirul Latif, and Jing Yun Ong) recently won the inaugural Hospitality Sales & Marketing Association International (HSMAI) Foundation Global Collegiate Marketing Case’s competition.

Partnering with Momentus Hotel Alexandra, our team put together a strong proposal that focused on the competition's theme of “Recovery and Revival”, encouraging new perspectives on the issues, trends, and opportunities that are relevant to the resurgence and development of the global hospitality industry. Competing against over 20 universities and institutes of higher learning, our team came out on top, bagging the top prize of US$2,000.

Senior Lecturers, Celine Quek and Aston Chan trained the winning team. Our students will be presenting to Hospitality Sales and Marketing Leaders of the Asia Pacific region at the Annual Revenue Optimisation Conference happening in May 2023.